Canelo vs. Crawford Campaign

August 2025, Canelo Alvarez vs. Terence Crawford Campaign

One of the most high-profile events I worked on at Joe Hand Promotions was the Canelo vs. Crawford fight, promoted in partnership with Netflix. Like many major content partners, Netflix maintains strict brand and asset guidelines, and ensuring accuracy and consistency was essential. However, unlike other events where assets arrived weeks in advance, we received the official materials for this fight much later in the timeline, which required our team to operate on an extremely fast turnaround.

Despite the tight deadlines, I produced a series of high-quality promotional graphics and social materials that fully adhered to Netflix’s visual standards while still delivering the excitement and scale the event demanded. This project strengthened my ability to work quickly without sacrificing polish, and reinforced my skill in adapting to varying brand ecosystems under real-world time pressure. A crucial part of designing for major sports and entertainment organizations.