College Football Ad 1

June 2025, ESPN College Football Campaign

This was the first design I created for the ESPN+ for Business College Football Campaign, marking the start of my role designing social media advertisements for ESPN+ through Joe Hand Promotions. My goal was to produce high-impact visuals that captured the energy of college football while staying true to ESPN’s strong, modern branding.

This ad went on to become the top-performing piece in its category, maintaining that position for more than half of the five-month campaign and helping drive over 2 million impressions in just 1.5 months. It represents the moment I began to push creative boundaries within established brand systems, learning how thoughtful experimentation can directly enhance engagement and performance.