ESPN+ for Business Ad 1

August 2025, ESPN+ for Business Ad 1

This ad was one of the top-performing pieces in the ESPN+ for Business Campaign, maintaining the highest engagement in its category for over half the campaign’s duration. Designed as a general awareness ad to promote ESPN+ for Business to bars and restaurants, it was also one of the first ads I created for the campaign, marking a turning point in my understanding of ESPN’s visual identity and creative flexibility.

After establishing a foundation by closely following ESPN’s core branding principles composition, color usage, and typography, I began exploring ways to push the creative boundaries while staying consistent with the brand’s energy and professionalism. With this ad, I experimented more boldly with layout, texture, and motion, creating a look that was both recognizably ESPN and refreshingly dynamic.

The result was a visually powerful and high-performing design that resonated with the target audience of commercial subscribers. This project not only demonstrated my ability to translate brand guidelines into standout creative, but also showed how thoughtful risk-taking and stylistic evolution can directly enhance engagement and campaign performance.