ESPN+ for Business Customer Testimonial Ad

This ad was developed as part of the ESPN+ for Business Campaign, designed to feature customer testimonials that highlighted the positive experiences of business owners using the service. The goal was to create a piece that not only upheld ESPN’s bold and energetic brand identity, but also leveraged authentic customer voices to build credibility and engagement with potential subscribers.

To achieve this, I used ESPN’s signature typography and color gradients to maintain brand consistency, while strategically positioning the testimonial quote as the visual focal point of the design. The layout emphasized readability and impact, pairing the quote with subtle textures and background imagery that reinforced the energy of live sports without overpowering the message.

By combining brand-driven visuals with authentic storytelling, this ad effectively captured attention and humanized the ESPN+ for Business offering. The testimonial format proved highly engaging across digital channels, helping strengthen the campaign’s overall connection with bar and restaurant owners.