NHL Ad 1

June 2025, ESPN+ for Business Campaign

As part of the larger ESPN+ for Business Campaign, this ad was created to promote NHL coverage available through ESPN+ for Business. The goal was to produce a visually engaging piece that maintained consistency with ESPN’s brand identity while tailoring the visuals to reflect the energy and atmosphere of professional hockey.

To achieve this, I incorporated cooler tones, ice-textured gradients, and sharp lighting effects to capture the intensity and speed of the sport without relying on specific team imagery. This helped maintain ESPN’s neutral stance while still appealing to hockey fans and commercial venues looking to feature live NHL games.

The resulting ad successfully balanced brand recognition and sport-specific excitement, expanding the campaign’s range while preserving visual cohesion across all ESPN+ for Business materials. This project strengthened my ability to adapt a unified brand system to different sports audiences while maintaining clarity, energy, and visual impact.