St. Baldrick’s Social Media

May 2024 St. Baldrick’s Social Media Push

As part of my fraternity, Sigma Phi Epsilon at Drexel, I helped lead a social media rebrand to support our annual fundraiser for the St. Baldrick’s Foundation, which raises money for childhood cancer research. I directed the campaign’s visual strategy, transforming our usual red-and-gold aesthetic to green and white for the month leading up to the event.

This was the first post of that campaign, and it helped drive record-high engagement and attendance at our spring carnival. The project taught me how to use color and consistency to unite a community behind a cause while reinforcing my skills in social media branding and campaign leadership.