UFC 319 Social Ads

August, 2025, UFC Event Social Ads

One of my ongoing responsibilities at Joe Hand Promotions was designing and animating social media content to promote live events. Working with provided promotional artwork, I created posts and motion graphics that were visually engaging, brand-consistent, and optimized for multiple platforms.

Each piece began with analyzing the core event artwork such as its composition, typography, and visual hierarchy, to determine how to extend its design language across motion and digital formats. My goal was to enhance excitement and visibility without overshadowing the original creative direction, ensuring that every post felt authentic to both the event’s branding and Joe Hand Promotions’ tone.

Through this process, I refined my skills in adapting supplied assets into cohesive social campaigns, balancing creativity with respect for existing brand materials. The result was a consistent stream of high-impact visuals that increased engagement and visibility for key events throughout the year.